ABSTRACT
This research work on the impact of product innovation on the growth of a firm; this means, the yield that comes from innervating products. This impact ranges from high profitability, high scales volume increase, increase in sales volume, increase in market share and high competitive advantage. This work is divided into five chapters, which reveals the overview of the study, he Nigeria Breweries plc background, statement of the problem, objectives of the study. It also states the research questions, significance and scope of the study, limitation of the study and also definition of terms. Chapter two contains the literature review like various definitions of innovation, concepts of innovation, why firms innovate, innovation strategies and other point relevant to this study. Chapter three contains the research methodology and design, introduction, research design, sources/methods of data collection, population and sample size, sample technique, validity and reliability of measuring instrument and method of data analysis. Chapter four contains presentation and analysis of data, introduction, and presentation of data and interpretation of results. Chapter five has the recommend solution like improvement in marketing research and development. The recommended solutions include proper delivery schedule to make product available at the right time, right place, right quantity and right quality, summary of findings, conclusion and references.
ABSTRACT
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ABSTRAST
One of the most important devel- opments in banking is the increased emphasis on marketing a wide array of financial services. T...
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The study examined the impact of money supply on economic growth in Nigeria. Data was collected from CBN statis...
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The study focused on assessment of the availability, accessibility and utilization of computers on students‟ proficiency in word...
Background Of The Study
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ABSTRACT
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Background of the study
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ABSTRACT
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ABSTRACT
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BACKGROUND OF THE STUDY
Every society on the planet faces its own set of issues and challenges. Nigeria...